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Now Gift Card

Now Gift Card

  • Stream top movies and HBO series in Italy.

  • Instant delivery via email
  • Pay with crypto, cards and wallets
    • Pay with Apple Pay
    • Pay with Visa
    • Pay with MasterCard
    • Pay with Bitcoin
    • Pay with Lightning
    • Pay with Ethereum
    • Pay with Solana
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Buyer Protected·Fair Refund Policy
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Gifting available at checkout.
Now Gift Card
ITWorks only in Italy
Redeem online
Select package value
Excellent 4.6/5
Trustpilot

  1. Go to nowtv.it
  2. Log in or create an account
  3. Go to My Account
  4. Click “Attiva codice” / “Use voucher code”
  5. Enter your eGift card code
  6. Confirm and apply
  7. Start watching

NOW is Italy's leading streaming platform offering access to HBO's acclaimed international TV series, popular entertainment shows, Sky Original productions, and a vast library of movies. Stream on-demand content across multiple devices with the Cinema and Entertainment Pass.

  • HBO Series: Watch critically acclaimed dramas and series from HBO's extensive catalog of award-winning productions
  • Sky Originals: Access exclusive Italian and international productions created specifically for the Sky platform
  • Movies: Browse through a comprehensive collection of blockbusters, classics, and recent theatrical releases
  • Entertainment Shows: Catch up on popular reality shows, documentaries, and entertainment programming
Bitrefill Icon4.6
Based on 2.5k reviews

Now does not accept crypto but Bitrefill provides a workaround by allowing you to purchase an Now gift card with Bitcoin or another cryptocurrency. This gift card can then be used to make purchases at Now.

  1. Enter the amount you want the Now gift card to have.
  2. Choose the cryptocurrency you want to use for payment, such as Bitcoin, Bitcoin Lightning, Ethereum, USDT, USDC, Litecoin, Dogecoin or Dash. Alternatively you can pay using Binance Pay.
  3. Once your payment is confirmed, you will get your Now gift card code.

Once you have purchased an Now gift card at Bitrefill, it will be emailed to you almost instantly. Or you can redeem the gift card directly from the checkout page.

Some great gift cards that people in Italy usually buy are Spotify, Netflix Europe, Twitch, La Feltrinelli and DAZN. You can find a lot more options by visiting the gift card section.

  • The first 6 months of the NOW Cinema+Entertainment Pass at 49.90€ (instead of 71.94€), then price list.
  • Offer valid only for new NOW customers or for existing NOW customers who do not have an active Pass, which provides the first 6 months of the Cinema and Entertainment Pass 49,90€ instead of 71,94€.
  • From the 7th month, the viewing of the Cinema and Entertainment Pass will be renewed monthly at the current conditions and price list, which now is of € 11.99 per month.
  • You can deactivate the renewal of Passes up to 24 hours before the end of the Viewing Period.
  • In case of deactivation, the use of Passes is guaranteed until the expiration of the Viewing Period already paid.
  • In case of deactivation of only one of the two Passes, the Pass still active will be renewed at the current list price of € 8.99 per month.
  • The amount will be charged at the time of purchase.
  • NOW reserves the right to change the price and/or the conditions of the offer if one of the reasons provided in the General Conditions applies and prior notice to the customer, who can withdraw from the offer at no cost, deactivating the automatic renewal of the Pass.
  • Check the content of the offer at the time of activation and the conditions and limitations on nowtv.it.
Still have questions?
Visit our help center and we’ll be happy to assist you.
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Now
Now49.9 EUR Gift Card$57.90
Gifting available at checkout.

How gift cards work

Enter the amount

Select or type the amount you want the card to have.

Pay with any payment method

Your payment is confirmed the same minute in most cases.

That's it, ready to use it!

Redeem your card at your chosen retailer according to their instructions.

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