Over the years, the brand Chicco has been synonymous with one thing: babies. From pregnancy and breastfeeding products to baby food and hygiene, all the way to travel gear and baby clothes, the company has made it a mission to provide high-quality products suited for infants and very young children. Why this detailed approach in a very specific niche? Well, maybe because the origin of the company is also very personal. In 1958, the founder Cavaliere del Lavoro Pietro Catelli wanted to celebrate the birth of his first-born son, affectionately called “chicco.” The rest, as they say, is history.