Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work wear requirements. Derived from Latin means golden & dazzling; surrounded by admirers was launched in 2007, and already has a lot of admirers. This brand is distributed across India at more than 1030 multi brand outlets (MBOs) and department stores and has a strong base of loyal consumers and retailers who come back for more each season. We have more than 200+ EBO?s across India.
Aurelia is a brand taking its cues from the rich heritage of Indian art and craft with products that are classic and tasteful in design, rendering them easy to wear and acceptable to most Indian women. It offers four ranges each year: Spring-Summer and Festive-Winter and each range are designed to differentiate from the previous offerings, thus ensuring an impulse purchase.